Last week we announced that there will be a lottery for the Rent 20th Anniversary tour at the Hollywood Pantages Theatre January 24 – 29. The lottery has become an important part of the theatre going experience for the last 20 years. Would you believe that the tradition started with Rent?
On April 29, 1996 Rent opened on Broadway at the Nederlander Theatre in NYC. It quickly became the show everyone had to see. As tickets became more expensive and scarce, many complained that they simply could not afford to attend the show.
The show’s producers offered 34 seats in the front two rows of the orchestra for $20 each on a first come first serve basis on the day of the performance. Jumping at the opportunity for discounted tickets, people began to form lines at the break of dawn. Suddenly, a new model was born.
On September 7, 2008, over 10 years after the first lottery names were called, Rent on Broadway held it’s final lottery. The video below shows the events of that day. Do not stand in between a Renthead and their tickets!
Today, many are still taking advantage of the opportunity to wait in line for inexpensive tickets. The phenomenon not only occurs on Broadway but in touring houses all over the United States. Tickets for the upcoming engagement of the Rent 20th Anniversary Tour are selling quickly. For details about the lottery CLICK HERE